Marketing Specalist
Company: Markgraf Consulting
Location: Federal Way
Posted on: April 14, 2025
|
|
|
Job Description:
Markgraf Consulting is a successful managed service IT provider
specializing in consulting for large organizations. As we focus on
expanding our business and services, we are hiring a Marketing
Specialist to develop and execute lead nurturing strategies, create
engaging content, and drive conversions by transforming cold leads
into warm prospects. We seek a marketing expert to support this
growth.
---
Job Summary
Join our team as a Results-Driven Marketing Specialist, where
you'll develop and execute effective lead-nurturing strategies.
Your role will involve transforming cold leads into warm prospects
and seamlessly passing them to our sales team. If you have a
passion for marketing, exceptional communication skills, and
experience in lead nurturing, we'd love to hear from you!
---
Key Responsibilities
1. Lead Nurturing Strategy:
- Develop and implement targeted campaigns to educate and engage
cold leads.
- Create personalized content (emails, social media posts, blog
articles) tailored to the needs and pain points of our target
audiences.
2. Content Creation:
- Write compelling, informative, and engaging content to support
lead nurturing initiatives.
- Collaborate with internal stakeholders to ensure all content
aligns with our brand voice and messaging guidelines.
3. Email Marketing:
- Design and execute email campaigns that nurture leads and drive
conversions.
- Analyze performance metrics (open rates, click-through rates) to
optimize future email strategies.
4. Lead Scoring and Qualification:
- Develop and maintain lead scoring models to identify high-quality
leads.
- Work closely with the sales team to ensure a smooth handoff of
qualified leads.
5. Analytics and Reporting:
- Track, analyze, and report on key performance indicators (KPIs)
for lead nurturing campaigns.
- Provide regular insights and recommendations for optimizing
campaign strategies.
6. Collaboration and Alignment:
- Collaborate with sales, product, and other marketing teams to
ensure alignment and effective lead handoff processes.
---
Requirements
1. Experience:
- 4-6 years of experience in a marketing role, preferably focused
on lead nurturing or demand generation.
2. Skills:
- Proven expertise in lead nurturing strategies and tactics.
- Exceptional writing, communication, and project management
abilities.
- Proficiency with marketing automation platforms (e.g., Instantly,
Marketo, Pardot, HubSpot).
- Strong analytical and problem-solving skills.
3. Education:
- Associate's Degree or higher
---
To Apply
1. Submit your resume.
2. In your cover letter:
- Provide examples of relevant work you have completed.
- Describe your approach to the responsibilities listed above.
---
Benefits
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
- Referral program
- Retirement plan
- Compensation Package: Performance bonus opportunities
---
Schedule/Location
On-site in Federal Way, Washington, Monday, Wednesday, and Friday.
No travel required for this position.Compensation details:
58000-78000 Yearly SalaryPIb82c3c37e5c2-25660-37395674
Keywords: Markgraf Consulting, Yakima , Marketing Specalist, Advertising , Federal Way, Washington
|
Click
here to apply!
|
