Executive Director of Admissions

Company: American Association of Collegiate Registrars and
Location: Ellensburg
Posted on: April 1, 2025

Job Description:

Central Washington University Executive Director of Admissions in Ellensburg, WashingtonJob SummaryAbout the opportunity: The Executive Director of Admissions serves as a dynamic leader and strategist within Enrollment Management, develops and implements the University's undergraduate degree-seeking student recruitment plans, and leads a team of outstanding admissions professionals to achieve recruitment goals. The Executive Director of Admissions engages and collaborates with Academic Affairs, Marketing and Communications, and other campus partners in the development and implementation of recruitment communications that align with the University's enrollment goals. The Executive Director of Admissions plays a critical role in building partnerships and pathways to enhance engagement between CWU and the Yakima and Tri-City region. The Executive Director of Admissions is the administrator tasked with the identification, development, recruitment, and management of strategies in support of all target populations, including Adult, Direct-from-High School, Online, and Transfer. The Executive Director collaborates with the Executive Director of Marketing to identify, create, and implement marketing strategies. This position has direct oversight over recruitment and admissions operations. Working in collaboration with key constituents throughout the University community, the Executive Director of Admissions will effectively articulate and promote Central Washington University's mission, vision, and education programs to prospective students. We're offering a salary, depending on experience, from $102,217 - $130,326.50 annually plus the awesome CWU benefits.About CWU:Central Washington University (CWU) is one of three public comprehensive universities in Washington State. CWU was founded in 1891 as a 'normal' school for the preparation of K-12 educators. The school became a College of Education in 1937, a state college in 1961, and a comprehensive university in 1977.About our academics:Offering more than 135 bachelor's and master's degrees, the university enrolls approximately 12,000 students and employs about 1,800 people. CWU's student-faculty ratio is 20:1; about 25 percent of students and 33 percent of freshmen are people of color. CWU enrolls and graduates the largest percentage of Hispanic/Latino students of any public baccalaureate institution in the state. The university holds regional accreditation through the Northwest Commission on Colleges and Universities.About the position:As part of the Enrollment Management leadership team, the Executive Director of Admissions works collaboratively to drive admissions outcomes by routinely analyzing data to shape strategic direction, clearly identifying and defining historical University enrollment patterns while developing new-student markets, regularly reassessing effectiveness of recruitment activities and making appropriate adjustments to continuously refine strategies to reflect a proactive response to market forces and the University's needs. The Executive Director of Admissions provides leadership in collaboration with the Executive Director of Marketing & Communication to coordinate marketing (paid ads, social media, print and digital materials), assess effectiveness, and inform the continued development and implementation of the University's comprehensive recruitment and marketing program, including market segmentation, promotional strategies, and recruitment tactics to meet the University's enrollment goals. The Executive Director of Admissions impacts the vision, mission, and values of Central Washington University by creating a culture of welcoming and belonging and by promoting access and opportunity for all students. They engage their employees in meaningful work that fosters strong relationships, stewardship of resources, and the integration of varied perspectives. All employees are expected to support CWU's commitment to diversity and to bring and support inclusion.
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Keywords: American Association of Collegiate Registrars and , Yakima , Executive Director of Admissions, Executive , Ellensburg, Washington